Web marketing is not about quick wins, keyword tags, trickery, gimmicks or adwords. Successful web marketing is about building a holistic strategy that incorporates everything from social media to PR, from EDMs to link building.
Most of all, good websites have authentic, interesting content. There’s no point getting people to visit an average or confusing website. So the first step in web marketing is actually building an intuitive, lucid and engaging website. From here we get to the interesting stuff. The tree of internet marketing provides a great visual representation of the various aspects of website marketing.