WORDPRESS DEVELOPMENT SYDNEY

It depends on the build. My WordPress projects start from $6,000 for a site built on a premium theme or page builder, from $15,000 for a fully custom-designed and developed site, and from $25,000 for a premium build with advanced functionality or bespoke ecommerce. I’ll give you an exact quote once I understand what you actually need — see the pricing above for what’s included at each level.

A designer focuses on how a site looks and how people move through it — layout, colour, typography, user experience. A developer builds the thing that actually works — the code, the functionality, the backend. I do both, which is one of the advantages of working with a freelancer instead of an agency: no handoff between a designer’s vision and a developer’s build, because it’s the same person doing both.

For most businesses that plan to grow, yes. Wix and Squarespace are fine for a very simple site you’ll never need to extend, but you’re locked into their platform, their hosting, and their limitations — you can’t move the site elsewhere, and you’ll hit a ceiling on what’s possible. WordPress is open-source, so you own the site outright, can host it anywhere, and there’s essentially no ceiling on what can be built. The trade-off is it needs to be set up properly, which is where a developer comes in.

Yes — that’s one of WordPress’s real strengths once it’s built properly. I train every client on how to do the basics themselves: adding a blog post, swapping an image, updating text. For anything more involved — new pages, structural changes, plugin issues — I’m available directly.

WordPress itself is secure and actively maintained, but a WordPress site is only as secure as how it’s built and hosted. Most security issues come from outdated plugins, weak passwords, or cheap hosting that doesn’t monitor for threats. I build with a minimal, trusted plugin set, keep everything updated, and host on infrastructure with active security monitoring — so security isn’t something you have to think about after launch.

Yes — WooCommerce store builds and optimisation are part of what I do as a Sydney-based WordPress developer, from a simple product catalogue through to larger stores with complex shipping and payment setups.

That’s the goal of every migration — a proper migration should carry your existing URLs, content, and search visibility across, not reset it. I run migrations through a staging environment first and go live with a proper backup in place, so there’s no gap where your site is down and nothing gets lost in the move. Some ranking movement can happen with any migration as Google re-crawls the new site, but a careful migration shouldn’t cause a real drop.

Almost always, yes. Slow WordPress sites are usually caused by bloated themes, too many plugins, unoptimised images, or hosting that isn’t built for WordPress — all fixable without a full rebuild in most cases. I’ve taken sites from over 10 seconds to load down to under 2, and it’s one of the most common projects I take on.

Every site I build is fully mobile responsive — designed to work properly across phones, tablets and desktops, not just resized to fit. More traffic comes from mobile than desktop for most businesses now, so it’s built in from the start, not treated as an afterthought.

A template (or theme) is pre-built and reused across thousands of other websites — you’re customising it, not designing it from scratch. A custom website is designed and coded specifically for your business, with no code you don’t actually need. Templates are a reasonable, more affordable starting point for a simple site; custom is right once you need something that genuinely stands apart or needs to scale.

A page builder assembles your site from pre-built components, which is faster and more affordable but adds a layer of code your site has to load regardless of whether you use every feature it offers. A custom-coded site is written to do exactly what your site needs and nothing else, which is generally faster and more flexible long-term. Both have their place — I’ll tell you honestly which one suits your project and budget.

It depends on scope, but a straightforward WordPress build typically takes around 6–8 weeks from kickoff to launch, and a larger custom build can run longer. I’ll give you a realistic timeline once I know what you need — and because I take on select projects rather than running many at once, you’re not competing with a dozen other clients for my attention.

Yes — every site I build is set up with SEO fundamentals from the start (proper page structure, meta data, fast load times, mobile-friendliness), and I also offer ongoing SEO strategy as ongoing work for businesses that want ranking as a continued focus, not just a launch-day checkbox.

I keep the plugin count deliberately minimal and stick to well-maintained, reputable plugins to avoid this in the first place. If something does break — usually after a WordPress core or plugin update — I diagnose and fix it as part of ongoing support, generally without needing to touch anything else on the site.

Yes — a good portion of my work is inheriting sites that were built cheaply or have been neglected for years. I can audit what’s actually wrong, fix urgent issues like security or performance first, and then either patch up what’s there or recommend a rebuild if the underlying foundation genuinely isn’t salvageable.

I work across most industries rather than specialising in one — what stays consistent is the approach: a custom build suited to how your specific business actually operates and sells, not a generic template dressed up for your sector.

At minimum, hosting (included in most of my builds) and a domain renewal each year. Beyond that, it’s up to you — some clients handle their own minor updates and only call on me occasionally, others prefer an ongoing support arrangement for regular updates and peace of mind. There’s no mandatory monthly fee baked into the build itself.

You own it outright — the code, the content, the domain if I register it for you. WordPress is open-source, so unlike a Wix or Squarespace site, there’s no platform lock-in. If you ever wanted to move to another developer or host, you could.

Generally, yes — adding WooCommerce to an existing WordPress site is usually straightforward, provided the underlying site is reasonably well-built. If the current build is dated or fragile, I’d assess it first, since bolting a store onto a shaky foundation tends to cause more problems than it solves.

Every site I build is set up with the technical SEO fundamentals that make a site crawlable and indexable in the first place — but visibility and ranking beyond that depends on ongoing content, competition in your industry, and time. I can advise on what’s realistic for your specific situation.

In most cases, yes — particularly if you collect any customer data (even just a contact form) or run ecommerce. I include standard policy pages as part of a build and can point you to where to get them properly drafted for your specific business if you need more than the standard template.