fbpx

Search Engine Optimisation

SEO – search engine optimisation – is a way of futureproofing your website. Long gone are the days of trying to spam search engines – the objective now is to make web pages accessible, clear and meaningful. If search engines can easily understand the content, the focus and the sentiment of your copy, they can more efficiently provide rankings when users search the web.

Screen Shot 2021-11-29 at 2.18 1 (1)

How does SEO work?

First, ask yourself, how did I end up here? You must have been searching for Sydney SEO consultant, best seo companies Sydney or something similar.

The search engine you used, whether it be Google, Bing, or another, didn’t magically pick this page. A very complex algorithm was used to determine which of the several thousands of pages it has indexed on the subject of Sydney SEO would be most relevant to you.

You too can adhere to this algorithm, so your target customers find what they’re looking for online – your product or service – and buy from you, helping to grow your revenue, profits and, ultimately, your business.

Scotpac-Ipad-1

Great SEO is all about balance

We use ethical techniques for making your content accessible to bots and algorithms while taking care to ensure your website is useful and meaningful for human visitors.

 Increase exposure

Good SEO results in more relevant and reliable web traffic via organic search. Furthermore, it ensures your brand is visible to potential customers.

 Bring leads

Good SEO will bring you new website visitors, sign-ups, and conversions. All of which helps to build brand credibility.

 Better user-experience

SEO leads to better user experience by providing the website visitor with the relevant information, products or services which they are searching for.

 Get new customers

Most importantly, a great SEO strategy leads to increased sales, revenue, profits and a loyal customer base.

Scotpac-Ipad-1

Great SEO is all about balance

We use ethical techniques for making your content accessible to bots and algorithms while taking care to ensure your website is useful and meaningful for human visitors.

 Increase exposure

Good SEO results in more relevant and reliable web traffic via organic search. Furthermore, it ensures your brand is visible to potential customers.

 Bring leads

Good SEO will bring you new website visitors, sign-ups, and conversions. All of which helps to build brand credibility.

 Better user-experience

SEO leads to better user experience by providing the website visitor with the relevant information, products or services which they are searching for.

 Get new customers

Most importantly, a great SEO strategy leads to increased sales, revenue, profits and a loyal customer base.

Scotpac-Ipad-1

Our SEO Process

Technical SEO

We begin the process by analysing your target audience, your competitors and the keywords that will deliver the best performance. We then structure your web pages so that search engines understand precisely what your content objectives are.

On-page SEO

One of my professional SEO copywriters will write and optimise and content that’s required.

External & Citation Building SEO

Beyond page structure, we can help devise strategies for improving search engine rank by identifying link building opportunities, improving site performance and using social media to signal specific content relevance.

SEO Copy & Keyword Research

SEO copywriting is a specialised form of writing that contains strategically placed keywords and key phrases throughout the headings, subheadings and body text. Often used for content marketing, such as articles and blogs, as well as web pages, to help you rank higher and drive more traffic to your website.

There are three different types of keywords:

   Short: SEO Sydney
   Mid-tail: Best SEO Service Sydney
   Long-tail: Chris Harold Best SEO Consultant Sydney

Generally, the longer keyword/key phase, and the more of a niche you choose, the less competition and better chance you have of ranking for.

Why choose a Sydney SEO Consultant?

Having worked for 20+ years as a Sydney web designer, developer and SEO specialist, I have helped hundreds of local businesses of all sizes gain a healthy presence online. I know what it takes to rank in this city. Furthermore, it’s always better to chat face-to-face to discover your businesses and SEO needs. However, if you are interstate, a phone or video call will more than suffice. If you are in town and are looking for a Sydney SEO consultant, let’s me for coffee!

Case Study

Contact us

Have a project of your own?

Small or big, we've got you covered!

Get in Touch
Google Rating
4.9
Based on 37 reviews
×
js_loader