Today's websites are much more than pretty pictures and sources of information. They have evolved into something much more powerful; business-building tools that help strengthen relationships, support branding, and function as highly profitable money machines. Your website is a digital asset that can generate leads, inquiries, prospects, customers, revenue and profits.
Website Marketing Services
After starting my career as a web designer, over time, my skillset naturally progressed to providing website marketing services for some of my clients. Your website can be a powerful marketing machine. Conversely, if no one knows it exists, then what's the point?
There are several tools, techniques and strategies which can give your website exposure, drive traffic and ultimately lead to more sales. Having a digital strategy, utilising Search Engine Marketing (SEM). Search Engine Optimisation (SEO), and EDM email marketing, among others, can give you a solid ROI on your digital marketing. Nothing makes my job more worthwhile than helping my clients' businesses grow and succeed through website marketing.
Search Engine Marketing
Search Engine Marketing (SEM), AKA Pay-Per-Click (PPC), is the paid promotion of your website onto the search engines, ie, Google & Bing. When you search for something on Google, and the search results show up, you may notice that the results at the top and the bottom of the pages have a small ad box next to them. Those businesses pay Google to have their results show up there. However, they only pay once someone clicks on the link/result. Hence the term, Pay-Per-Click. Much thought, strategy, and continuously testing and tweaking your ads is required to ensure you get the best ROI.
Search Engine Optimisation
The other search results without an ad box as Organic results, which have good Search Engine Optimisation (SEO). There are essentially two sides to SEO. Technical SEO, which involves site structure, URL's, metadata, to name a few. And there's On-page SEO, which refers to the content on your site and optimising it with right keywords. SEO is a marathon, not a sprint. There is no set-and-forget solution. You must plug away at SEO, continually updating your website and revising content to keep your results ranking high.
EDM Email Marketing
Out of all the online marketing channels, email marketing is proven to have the highest return on investment. The reason is that EDM in marketing is the highest profit generator with the lowest cost per acquisition among all the digital channels. Despite all the buzz about social media, email is still the most widely used way people communicate in writing from a distance. The best results are achieved by sending emails with product/service offers to your elist. How do you build an elist? Best practice is by using a quality EDM platform. Click the below link to find out more.
Website Marketing Sydney
Although I am a Sydney-based website marketer, I manage clients digital marketing needs from all over Australia and abroad. Meeting face-to-face is ideal for discussing your website marketing needs; however, if you are located interstate, then meetings/briefs can be arranged over the phone or video calls on Whatsapp, Skype or Facetime. If you are in town and looking for Sydney website marketing, then let's meet for coffee!