Create a list of keywords that your target audience is searching for. We use this to write your ad copy.
Search Engine Marketing
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Paid Advertising
Appearing in organic search results is essential but sometimes you need to invest in paid advertising to get your products and services in front of your target audience. There are many methods for increasing your reach, and they don’t have to involve substantial ad budgets or unnecessary headaches for you as the business owner.
Google & Bing Pay-per-Click Advertising (PPC)
Pay-per-click advertising (PPC) is a form of internet marketing where you pay a small fee each time one of your ads is clicked. Essentially, you are “buying” visits to your website, instead of earning those visits organically (SEO). Google and Bing search engine advertising is one of the most popular forms of advertising.
PPC Management
The first step in PPC advertising is identifying your target market and understanding their web browsing behaviour. We subsequently design ad campaigns that are optimised for specific platforms, including Facebook and Google Ads. Successful PPC advertising relies on several factors, including:
Keyword relevance Landing page qualityIf your ads are directed to a landing page, it must be relevant, persuasive with a strong CTA.
Quality scoreGoogle and Bing have quality scores which rate the relevance and quality of your ads. The better the quality score, the more clicks you get at lower cost.
We will design your ads, write copy and ensure that there is a seamless flow of traffic to your landing pages. In refining your ads, we’ll work towards optimal conversion optimisation. Furthermore, we can assist with tracking pixels and retargeting so that visitors are reminded of your business as they journey through the internet.
PPC Management
The first step in PPC advertising is identifying your target market and understanding their web browsing behaviour. We subsequently design ad campaigns that are optimised for specific platforms, including Facebook and Google Ads. Successful PPC advertising relies on several factors, including:
Keyword relevanceCreate a list of keywords that your target audience is searching for. We use this to write your ad copy.
Landing page qualityIf your ads are directed to a landing page, it must be relevant, persuasive with a strong CTA.
Quality scoreGoogle and Bing have quality scores which rate the relevance and quality of your ads. The better the quality score, the more clicks you get at lower cost.
We will design your ads, write copy and ensure that there is a seamless flow of traffic to your landing pages. In refining your ads, we’ll work towards optimal conversion optimisation. Furthermore, we can assist with tracking pixels and retargeting so that visitors are reminded of your business as they journey through the internet.
eCommerce Marketing
If you own a web store, whether it be on Shopify, WooCommerce or Magento, you can get your products listed on Google Products to extend your reach and search visibility.
Although PPC advertising can be expensive, there are good reasons to try it out:
Businesses make on average $2 in income for every $1 spent
PPC visitors are twice as likely to purchase something than organic ones
You can increase brand awareness by 80%
Google Adwords Management
Paid advertising can be daunting in its complexity, but it doesn’t have to be. My PPC management service means you can focus on your business while I proactively analyse and refine your ad presence and performance.