Development Web Design
ScotPac
Role
Web Designer/Developer
Start
Launch
Website
01.-
Context
Challenge
Since 1988 ScotPac has been supporting all types of business across Australia and New Zealand, providing an optimal range of working capital solutions. Generating opportunities by increased cash flow and financial support.
ScotPac identified core issues with its websites style, functionality and usability. Working as part of their team Refresh was able to analyse, create and build a fresh new online experience designed around individual customer needs and wants. The new website is both informative and engaging, enabling swift and clear actions within an exceptional experience that has completely revolutionalised ScotPacs online presence. The solution is fully integrated with ScotPac's CRM, making it easy to update and manage.
02.-
THE RESULT
Our Solution
An intuitive fully responsive website that excels in both form and function. The new site serves a clear purpose for ScotPac customers it is visually appealing and easy to navigate. It performs effortlessly for ScotPacs wide range of business owners and is completely secure and scalable.
A word from ScotPac
"The Scottish Pacific website, produced by Refresh Digital, represents Australia's and New Zealand’s largest non-bank SME lender. In an increasing competitive and digital B2B market, the award-winning lender needed a site which addressed the needs of mobile users and a platform that provided speed and flexibility. The site created by Refresh Digital has given the marketing team the ability to improve their speed to market and react to a changing environment in real-time."
02.-
HOW
How did we get there?
The ScotPac website, crafted by Chris&Co, has revolutionised their online presence. It is now informative, engaging, and facilitates swift actions within an exceptional user experience. The solution not only meets the diverse needs of ScotPac's wide range of business owners but is also secure, scalable, and fully integrated with their CR.
How did we achieve this?
Chris&Co’s end-to-end process, leveraging a range of services:
- Discovery: Uncovering insights that laid the foundation for transformation.
- UX Design: Crafting wireframes and screen designs to enhance user experience.
- Development: Executing the vision with precision using WordPress Multisite for multiple countries.
- Integration: Seamlessly connecting with Microsoft Dynamics CRM and Campaign Monitor for email marketing.
- Performance: Achieving an outstanding 98/100 on Google Page Speed Insights.