Development Web Design

Simply Beautiful Smiles


Web Designer/Developer





Our partners in crafting Simply Beautiful Smile makeovers for Aussies. This boutique dental practice, nestled in Penrith, Sydney, has been a beacon of excellence in cosmetic dentistry and smile makeovers since 1986. Led by the experienced duo, Dr. John Wells and Dr. Andrew Peterson, they offer a spectrum of services including dental implants, veneers, crowns, and Invisalign treatments.

Presented with a challenge by Simply Beautiful Smiles, our task involved addressing an outdated and fragmented WordPress website that did not adequately showcase their exceptional dental services and the warmth of their team. With ambitions for expansion and an upcoming rebrand, Chris&Co was entrusted to revitalize their online presence.



Our Solution

Chris&Co swung into action, delivering a clean and functional website designed to captivate and educate potential patients, compelling them to book an appointment seamlessly. Powered by WordPress, the site ensures a swift and excellent user experience. Integration with their online booking system simplifies patient scheduling, creating a seamless journey. As partners in success, we also lent our expertise to enhance their SEO and marketing strategy, amplifying their online presence and expanding their reach.



How did we get there?

The impact has been phenomenal. Simply Beautiful Smiles' web presence has soared in search engines, becoming a cornerstone in their growth story. The newly implemented online booking system now stands as a reliable tool, allowing administrative staff to focus on delivering top-notch in-office patient care. The brand new, modern site acts as a digital showcase of their quality and professionalism, setting them apart in a competitive landscape.

Our path revealed itself through a systematic approach:


Discovery: Peeling back the layers to reveal the essence of Simply Beautiful Smiles and their growth aspirations.
UX Design: Crafting wireframes and screen designs that embody the beauty and functionality of their dental offerings.
Development: Executing the vision with precision using CMS: WordPress.
Maintenance, Support, and Management: Ensuring ongoing excellence in the digital realm.
Ongoing Digital Strategy: Elevating Simply Beautiful Smiles’ online presence continually.
Website Hosting: Providing a robust foundation for a seamless online experience.

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